Don Lilly Agency provides expert solutions to life’s complex problems. Whether you are transitioning to Medicare, planning your retirement, or looking to secure your family’s financial future, we can help. We have agents and advisors in VA, WV, KY, OH, NC, SC, FL, DC, and MD.
Rated 5 out of 5
“I have seen firsthand how much care and effort goes into running this insurance...”
— Katie L.
Rated 5 out of 5
“My time at Futurity First: Don Lilly Agency has been exceptional. These guys...”
— David T.
Rated 5 out of 5
“These are the best guys to partner up with! Donnie knows his stuff! Don Sr. ...”
— Benjamin C.
Rated 5 out of 5
“Top insurance and financial professionals that are a joy to work with daily.”
— Jack H.
Rated 5 out of 5
“This is a great company to do business with. They are very knowledgeable and...”
— Holly W.
Our Process
Our holistic process will help you clarify your goals, educate you on your options and implement a plan that will meet your needs now and in the future.
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Don Lilly Agency specializes in Medicare Advantage, Medicare Supplement insurance plans (Medigap), annuities, and life insurance.
Insuring all of Virginia, including Salem and the Roanoke Area.
Recent News & Updates

Original Medicare vs Medicare Advantage
February 6, 2026
Medicare choices can feel like picking a lane on a freeway with ten exits in the next mile. The core decision for many beneficiaries is…

Black History Month: A Look Back & A Step Forward
February 1, 2026
Black History Month has deep roots in education, community organizing, and a push to correct what was missing from mainstream history teaching. The observance traces…

How Strong Group Benefits Drive Business Success
January 28, 2026
Business owners often view employee benefits as a cost they must manage. In reality, a thoughtfully designed group benefits program can become one of the…

How We Can Help
We help American workers and retirees by taking complex decisions about their finances and their health care and simplifying them. We help you clarify your goals and understand your options, so you can move forward with confidence.



























































