Don Lilly Agency provides expert solutions to life’s complex problems. Whether you are transitioning to Medicare, planning your retirement, or looking to secure your family’s financial future, we can help. We have agents and advisors in VA, WV, KY, OH, NC, SC, FL, DC, and MD.
Rated 5 out of 5
“I have seen firsthand how much care and effort goes into running this insurance...”
— Katie L.
Rated 5 out of 5
“My time at Futurity First: Don Lilly Agency has been exceptional. These guys...”
— David T.
Rated 5 out of 5
“These are the best guys to partner up with! Donnie knows his stuff! Don Sr. ...”
— Benjamin C.
Rated 5 out of 5
“Top insurance and financial professionals that are a joy to work with daily.”
— Jack H.
Rated 5 out of 5
“This is a great company to do business with. They are very knowledgeable and...”
— Holly W.
Our Process
Our holistic process will help you clarify your goals, educate you on your options and implement a plan that will meet your needs now and in the future.
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Don Lilly Agency specializes in Wealth Management, Retirement Planning, Medicare Advantage, Medicare Supplement insurance plans (Medigap), annuities, and life insurance.
Insuring all of Virginia, including Salem and the Roanoke Area.
Recent News & Updates

Understanding Your Explanation of Benefits (EOB)
November 10, 2026
After a visit to the doctor or a medical procedure, many people receive a document from their health insurance company called an Explanation of Benefits,…

Veterans Day: Understanding Life Insurance Options for Veterans and Military Families
November 7, 2026
Veterans Day, observed each November 11, is a time to recognize the service of veterans across the country. It’s also a practical moment for veterans…

Medicare and Long-Term Care: What’s Covered and What Isn’t
November 6, 2026
One of the more common misunderstandings among Medicare beneficiaries is the extent to which Medicare covers long-term care. While Medicare does help with certain short-term,…

How We Can Help
We help American workers and retirees by taking complex decisions about their finances and their health care and simplifying them. We help you clarify your goals and understand your options, so you can move forward with confidence.

























































