Don Lilly Agency provides expert solutions to life’s complex problems. Whether you are transitioning to Medicare, planning your retirement, or looking to secure your family’s financial future, we can help. We have agents and advisors in VA, WV, KY, OH, NC, SC, FL, DC, and MD.
Rated 5 out of 5
“I have seen firsthand how much care and effort goes into running this insurance...”
— Katie L.
Rated 5 out of 5
“My time at Futurity First: Don Lilly Agency has been exceptional. These guys...”
— David T.
Rated 5 out of 5
“These are the best guys to partner up with! Donnie knows his stuff! Don Sr. ...”
— Benjamin C.
Rated 5 out of 5
“Top insurance and financial professionals that are a joy to work with daily.”
— Jack H.
Rated 5 out of 5
“This is a great company to do business with. They are very knowledgeable and...”
— Holly W.
Our Process
Our holistic process will help you clarify your goals, educate you on your options and implement a plan that will meet your needs now and in the future.
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Don Lilly Agency specializes in Wealth Management, Retirement Planning, Medicare Advantage, Medicare Supplement insurance plans (Medigap), annuities, and life insurance.
Insuring all of Virginia, including Salem and the Roanoke Area.
Recent News & Updates

Understanding Life Insurance Beneficiaries: How to Choose and When to Update
July 22, 2026
When you purchase a life insurance policy, one of the most important decisions you’ll make is choosing who will receive the policy’s death benefit. This…

Medicare Advantage vs. Original Medicare: Key Differences to Help You Decide
July 21, 2026
When you become eligible for Medicare, one of the first decisions you’ll face is choosing how to receive your coverage. The two main paths are…

Voluntary Benefits: How Offering More Options Can Set Your Business Apart
July 13, 2026
In today’s competitive job market, attracting and keeping talented employees often comes down to more than salary. Benefits packages play a major role in how…

How We Can Help
We help American workers and retirees by taking complex decisions about their finances and their health care and simplifying them. We help you clarify your goals and understand your options, so you can move forward with confidence.


























































