Don Lilly Agency provides expert solutions to life’s complex problems. Whether you are transitioning to Medicare, planning your retirement, or looking to secure your family’s financial future, we can help. We have agents and advisors in VA, WV, KY, OH, NC, SC, FL, DC, and MD.
Rated 5 out of 5
“I have seen firsthand how much care and effort goes into running this insurance...”
— Katie L.
Rated 5 out of 5
“My time at Futurity First: Don Lilly Agency has been exceptional. These guys...”
— David T.
Rated 5 out of 5
“These are the best guys to partner up with! Donnie knows his stuff! Don Sr. ...”
— Benjamin C.
Rated 5 out of 5
“Top insurance and financial professionals that are a joy to work with daily.”
— Jack H.
Rated 5 out of 5
“This is a great company to do business with. They are very knowledgeable and...”
— Holly W.
Our Process
Our holistic process will help you clarify your goals, educate you on your options and implement a plan that will meet your needs now and in the future.
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Don Lilly Agency specializes in Wealth Management, Retirement Planning, Medicare Advantage, Medicare Supplement insurance plans (Medigap), annuities, and life insurance.
Insuring all of Virginia, including Salem and the Roanoke Area.
Recent News & Updates
Why Life Insurance Money Disappears
April 15, 2026
https://www.youtube.com/shorts/4hkgiYj1d2U Most people think life insurance solves everything… But what happens AFTER the payout is what really matters. Avoid these costly mistakes. Have questions? Call…
This isn’t an April Fools’ joke…
April 15, 2026
https://www.youtube.com/shorts/lqs_NoG9kvg This isn’t an April Fools’ joke… 20 years in the business—and the biggest blessing has been who I’ve done it with. 3 generations. Working…
The 401(k) Rule Most People Miss at 59½ (In-Service Distribution Explained)
April 15, 2026
https://www.youtube.com/shorts/L4WPdzmDGKI Most people think their 401(k) is locked up until they retire. That’s not always true. If you’re 59½ or older and still working, you…

How We Can Help
We help American workers and retirees by taking complex decisions about their finances and their health care and simplifying them. We help you clarify your goals and understand your options, so you can move forward with confidence.


























































