Don Lilly Agency provides expert solutions to life’s complex problems. Whether you are transitioning to Medicare, planning your retirement, or looking to secure your family’s financial future, we can help. We have agents and advisors in VA, WV, KY, OH, NC, SC, FL, DC, and MD.
Rated 5 out of 5
“I have seen firsthand how much care and effort goes into running this insurance...”
— Katie L.
Rated 5 out of 5
“My time at Futurity First: Don Lilly Agency has been exceptional. These guys...”
— David T.
Rated 5 out of 5
“These are the best guys to partner up with! Donnie knows his stuff! Don Sr. ...”
— Benjamin C.
Rated 5 out of 5
“Top insurance and financial professionals that are a joy to work with daily.”
— Jack H.
Rated 5 out of 5
“This is a great company to do business with. They are very knowledgeable and...”
— Holly W.
Our Process
Our holistic process will help you clarify your goals, educate you on your options and implement a plan that will meet your needs now and in the future.
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Don Lilly Agency specializes in Wealth Management, Retirement Planning, Medicare Advantage, Medicare Supplement insurance plans (Medigap), annuities, and life insurance.
Insuring all of Virginia, including Salem and the Roanoke Area.
Recent News & Updates

Voluntary Benefits: How Offering More Options Can Set Your Business Apart
July 13, 2026
In today’s competitive job market, attracting and keeping talented employees often comes down to more than salary. Benefits packages play a major role in how…

Understanding Open Enrollment: When and How to Review Your Health Insurance Options
July 10, 2026
Once a year, most people have the opportunity to review their health insurance and make changes to their coverage—a period known as open enrollment. Whether…

Life Insurance for Stay-at-Home Parents: Why Unpaid Work Has Real Financial Value
July 7, 2026
When families think about life insurance, the conversation often focuses on the household’s primary income earner. But what about the parent who stays home to…

How We Can Help
We help American workers and retirees by taking complex decisions about their finances and their health care and simplifying them. We help you clarify your goals and understand your options, so you can move forward with confidence.


























































