Don Lilly Agency provides expert solutions to life’s complex problems. Whether you are transitioning to Medicare, planning your retirement, or looking to secure your family’s financial future, we can help. We have agents and advisors in VA, WV, KY, OH, NC, SC, FL, DC, and MD.
Rated 5 out of 5
“I have seen firsthand how much care and effort goes into running this insurance...”
— Katie L.
Rated 5 out of 5
“My time at Futurity First: Don Lilly Agency has been exceptional. These guys...”
— David T.
Rated 5 out of 5
“These are the best guys to partner up with! Donnie knows his stuff! Don Sr. ...”
— Benjamin C.
Rated 5 out of 5
“Top insurance and financial professionals that are a joy to work with daily.”
— Jack H.
Rated 5 out of 5
“This is a great company to do business with. They are very knowledgeable and...”
— Holly W.
Our Process
Our holistic process will help you clarify your goals, educate you on your options and implement a plan that will meet your needs now and in the future.
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Don Lilly Agency specializes in Wealth Management, Retirement Planning, Medicare Advantage, Medicare Supplement insurance plans (Medigap), annuities, and life insurance.
Insuring all of Virginia, including Salem and the Roanoke Area.
Recent News & Updates

Deductibles, Copays, and Coinsurance: Understanding Your Health Insurance Costs
October 10, 2026
Health insurance comes with its own vocabulary, and terms like deductible, copay, and coinsurance are often used without much explanation. Understanding what each one means,…

Life Insurance Riders 101: Customizing Your Policy to Fit Your Needs
October 7, 2026
Life insurance policies aren’t always one-size-fits-all. Many insurers offer optional add-ons, known as riders, that let policyholders adjust their coverage to better match their personal…

Medicare Part D Explained: Understanding Prescription Drug Coverage
October 6, 2026
Prescription drug costs are a significant consideration for many people on Medicare, and Medicare Part D is the part of the program specifically designed to…

How We Can Help
We help American workers and retirees by taking complex decisions about their finances and their health care and simplifying them. We help you clarify your goals and understand your options, so you can move forward with confidence.


























































